Nike - carl lewis concepts

This work was created at VCCP, Berlin.


The new large “Nike Town” outlet was to open in Berlin on February 14th 2014 and the promotion idea was to get Olympic legend and “Sportsman of the Century” Carl Lewis to open the store. Celebrating 10 years since he was named sportsman of the century by the International Olympic Committee it seemed an appropriate choice. These are examples of my initial concepts and developments for a key visual graphic.