Lord of the Dance - Dangerous Games Pitch

This work was created at Dynamo Design, Dublin.


The brief for this pitch was to create an iconic poster for the new Michael Flately’s Lord of the Dance show. I wanted to create something visually different to the typical Irish Celtic imagery that his shows and all Irish dancing shows are associated with. I wanted to create a powerful stand alone image that breaks away from this visual cliché. Playing with the characters of the story I tried to create an icon for the show, an icon that could change and work in a series. I also created the logo type. In the end we didn't win the pitch but received highly positive feedback.