Nike - Mario Götze Concepts

This work was created at VCCP, Berlin.


In the summer of 2013 German footballer Mario Götze moved from Brussia Dortmond to fierce rivals Bayern Munich after a bitter transfer saga. On November 24th 2013 Götze was going to be playing for his new team against his old team, in his old stadium, in front of fans who used to love him but now despise him. As a Nike sponsored athlete Nike wanted to promote and illustrate their asset ahead of this hugely anticipated game. These a few examples of my initial rough concept developments and idea generation. I tried to play with the significance of colour, how the yellow and red symbolised and represented different meaning and values for both football teams. I also tried to play on the inevitable hostile environment that the player would be met with.