SMOOCH - real dairy icecream & milkshakes

This work was created at Dynamo Design, Dublin.


Smooch is a small ice cream outlet in Ireland, they exist within a chain of convenient stores around the country. The aim of the re-brand was to make the ice cream appealing to both an adult and junior audience, the main objective was to create a brand image that would encourage an adult audience to buy smooch for their children. I tried to make the brand more sophisticated with colour choices and a clear layout but by introducing the cow character I believe I kept a childish and fun element to the brand which was vital.